Works

social media marketing

Canadian Social Justice Nonprofit

For a project, I created a marketing plan as well as Facebook collaterals promoting an advocacy by a Canadian social justice nonprofit.

Cheeky Physique, EmpoWed & Biolane

While managing multiple and varying Instagram brands, I employed diverse tones, voices, and writing styles in order to accurately capture and represent brand identity.

UBC Sauder School of Business

While working at the Development & Alumni Engagement Office, I managed social media and created posts promoting events and generating engagement with the community.

social media advertising

Udacity Digital Marketing Nanodegree

As part of the Digital Marketing Nanodegree program, I created a lead generation campaign on Facebook where I determined the target audience, designed parameters, and created the visual materials.

content writing

Smart Parenting

For this popular magazine, I researched and wrote a piece catering to immigrant Filipino families based in Vancouver.

Delegate

From the initial concept to the final punctuation mark, I researched and wrote pieces for this events website that aimed to connect their events partners with their growing client base.

Ellry

As the main writer for this travel website, I pitched, researched, wrote, and published articles that engaged with the travel community and promoted underrated destinations and activities.

feature writing

Parallel Planets

With the help of my visual arts background, I interviewed artists and photographers and wrote articles featuring their art, their process, and the lives they lead that inspire their creations.

UBC Sauder School of Business

After engaging with and interviewing alumni, I wrote feature articles that were published on UBC Sauder’s alumni website.

Shoot the Frame

While working as the main writer for this photography website, I wrote pieces featuring contest winners after conducting interviews with them and researching their works.

copywriting

Nissan Motors

For the launch of several Nissan models, I wrote headlines, taglines, product descriptions, and body copy for print ads, fliers, brochures, TV commercials and radio commercials.

Provago, Inc.

This unique print ad promoting the boutique marketing agency features copy that uses the exact same letters in various iterations and combinations.