Provago, Inc.

For an agency ad published in an industry magazine, our team decided to create a copy-centric ad that highlighted the agency’s philosophy while exhibiting the level of craftsmanship we put into our work.

Using the exact same letters the same number of times, I wrote two sets of statements that spoke to each other and spoke to the relationship they shared. Each statement was meant to represent Brand and People, with the letters representing their shared foundations and shared essence. Through the exchange of thoughts and flow of emotions, they become synergistic, fueling each other to create a connection that binds them at the core.

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