Digital marketing and communications professional with a passion for bringing brands to life through written and visual storytelling that moves.
Moves minds, moves emotions, moves engagement, and ultimately, moves results.
Expertise
Content Writing
Research and high-quality writing have propelled my blog posts to reach over 10,000 engagements each. Whether it be in travel, skincare, health care or even concrete blasting, my philosophy remains the same: effective posts have to be accurate, relevant, and engaging.
Social Media Marketing
Social media is one of the most powerful storytelling tools we have today. Knowing how to harness this power has helped me grow social media communities by up to 4,000 active members, engaged followers, return customers, and evangelists.
Copywriting
Working with multinational corporations, start-ups, and independent businesses cemented my appreciation for the power of consistent brand voice. But the goal isn’t just for your audience to know you; it’s for them to know you so well that they nurture a lasting relationship.
Social Media Advertising
The ability to pinpoint the sweet spot between efficient targeting, sharp copy, and enticing visuals allowed me to generate 246 new leads for a lead-generation campaign in the span of 4 days. After all, high quality creatives are nothing without a bullseye on your audience’s needs and wants.
Feature Writing
My personal favourite, feature writing is about getting to the heart of the topic, learning every nuance, uncovering its core, and then shaping it to create a narrative that is fresh but accurate, crisp but compelling, and moving in its sincerity.
Search Engine Optimization
SEO is no longer just about using certain phrases a bunch of times all over a website. It’s about knowing how to utilize the plethora of tools to generate up to an 11.64% click-through rate on a Google search ad or to propel organic traffic through comprehensive search strategies, which ultimately lead to conversions.
Works
A small selection of paid works and passion projects from eight years of industry experience and three decades of loving words.
Continue reading “Works”
Julia Escaño || Brand Storyteller 